Things You Need to Consider if Re-Branding in 2019

Things You Need to Consider if Re-Branding in 2019

Are you thinking of rebranding your business name or a product in 2019? Rebranding can be an expensive exercise.  Do it wrong and you could pay a heavy price – a very heavy price. In this two-part series, I’m going to explain to you what could go wrong and in the second part my recommendation [&hell...

Read more
Misleading Advertising in Papua New Guinea

Misleading Advertising in Papua New Guinea

Around this time last year, a major retail outlet in Port Moresby was heavily promoting a new “top of the range” wide screen television model.  Within the shop, the music was cranked up a few more decibels to draw customers to its electronic section.  It didn’t take long before the numbers in this s...

Read more
Misleading Advertising

Misleading Advertising

Did you know that it’s an offence for a person or company to publish or cause to be published any unfair statement in any commercial advertisement?  If you didn’t know, you do now! There is one little legislation in Papua New Guinea that covers unfair statements in advertisements which i...

Read more