Things You Need to Consider if Re-Branding in 2019

Things You Need to Consider if Re-Branding in 2019

Are you thinking of rebranding your business name or a product in 2019? Rebranding can be an expensive exercise.  Do it wrong and you could pay a heavy price – a very heavy price. In this two-part series, I’m going to explain to you what could go wrong and in the second part my recommendation [&hell...

Read more
Misleading Advertising in Papua New Guinea

Misleading Advertising in Papua New Guinea

Around this time last year, a major retail outlet in Port Moresby was heavily promoting a new “top of the range” wide screen television model.  Within the shop, the music was cranked up a few more decibels to draw customers to its electronic section.  It didn’t take long before the numbers in this s...

Read more
Why Register Your Trade Mark?

Why Register Your Trade Mark?

Several years ago a client created this unique product and the initial reception he got from potential customers was “we’ve been waiting for something like this for yonks!”.  The product was a success, it met a demand. Being the creative lad he is, he came up with a catchy brand na...

Read more
Cultural Appropriation – The Bilum

Cultural Appropriation – The Bilum

A colleague recently referred me to a product that was being sold on a French fashion website MatchesFashion.com. The product, which appears to come under the brand “The Row” – a US fashion label, is that of a stringed knitted bag much like Papua New Guinea’s iconic stringed bag, t...

Read more